Francis Oliverio, known to his friends and family as “Punky” is a happy, free-spirited individual who believes in hard work and enthusiasm. After graduating from college and becoming a CPA, he worked for five years in government and private companies while taking up graduate studies in Management. He then studied certificate courses in Fashion and started to build a life within making clothes a year after. At present, alongside managing his design studio, he also teaches fashion subjects on a part-time basis at a university and fashion institute.
Francis, believes in the power of clothes: what it can do to the wearer and what it can do with the observer. He believes in fashion that is playful, romantic, conceptual and wearable. For him, clothes should tell stories, make statements and express ideas. He weaves stories and concepts behind every design.
Isn't it interesting how childhood fantasies can become lifelong careers? The games we play as kids influence us, and could set the directions of what we aim for as adults. When I was growing up, around 8 to 9 years old, I spent my afternoons playing with my paper doll. She was an interesting paper doll, I must say. Not having the money to buy me one of the Barbie-looking commercial paper dolls, my mother made one out of an extra beige folder from school. The doll, I couldn't remember the name I gave her, looked totally unique. Well, she looked like Betty Boop as I think about her now. She had to fly-away, neck-length, black hair and a big, round face. Her hips are very full, giving her a figure like that of a vase. Her hands were as round as coin, as well as her feet facing opposite directions. I knew my doll was not the conventional definition of pretty, especially when I hear the rude comments from others. However, my paper doll was the most stylish and fashionable. No one else's doll from the neighborhood girls can compete with her wardrobe. I gathered bond papers from whoever I can. I drew and drew the clothes for my beloved paper doll, every afternoon until evening, every single day for as long as I had the doll. Using my only 64-colors set of crayons, the clothes took on all the colors and color combinations I could dream of. I remembered I filled five boxes of tetra pack juices with her paper clothes. She had clothes for her to go to work, clothes for the afternoon, gowns for evenings, dresses for parties, swimsuits for her to take to the beach, all types of clothes I can think of.
My paper doll was my muse. And she was my first teacher in fashion design. My senses became sensitive to fashion as a very young boy from my grandmother, my aunts that surrounded me, and my mother. But it was my paper doll that taught me fashion design. Through her I learned one of the most important lessons: to imagine. I knew from my paper doll that clothes end up on someone's back. The doll pressed deeply into me that the object of fashion design is the human body. I also knew from her that clothes can take on different subjects and various topics. Although clothes must be worn at the end of the day, I learned that they go beyond utility. Clothes have a special power to change how a person can look and feel and can make its audience look at the world differently and feel differently about themselves. It can evoke emotions, express ideas and tell stories. The first design lessons, lessons that I still carry with me up to now, were taught by my darling paper doll during those long afternoon
By Paige Uy
The CPA title alone cannot describe the being of Francis. His passion lies in the seams, fabrics, and the different silhouettes of clothing. After having decided that passion rules over the amount of zeros a plain routinary job offers, his passion brought him to Manila’s finest Fashion Institute of the Philippines where a lot of creative and innovative designers were nurtured and honed.
No amount of anything can override passion and due to this he was able to establish his own brand in 2010 with his knowledge and skills of fashion design in the bag. As he took the step into Cebu’s fashion industry, he has done nothing but to create “the new” and “the different.” It is evident that he loves what he does. He is constant in terms of wanting change in design, texture and silhouette which led him into stamping his brand in the industry.
He is unique and true to himself. His designs speak well of his personality and leaves a mark that screams Francis Oliverio. What he wants most in the clothes he creates is a statement that leaves an impression. He has the ability to tell stories through the clothes that he makes and it is what makes him a true fashion designer.
Francis Oliverio, known to his friends and family as “Punky” is a happy, free-spirited individual who believes in hard work and enthusiasm. After graduating from college and becoming a CPA, he worked for five years in government and private companies while taking up graduate studies in Management. He then studied certificate courses in Fashion and started to build a life within making clothes a year after.